Agent Logic is Not the Leading CEP Vendor, Sorry.
This press release just came across my desk, Agent Logic’s Release of RulePoint. The press release has one of the more laughable statements I have read in a CEP-related press release for quite some time.
“Agent Logic, the leading provider of user-driven Complex Event Processing (CEP) software, today announced the general availability of RulePoint…”
Come on guys! Get control of your marketing department!
Agent Logic is not the leading provider of user-driven CEP software.
peter lin says:
Monday, November 19, 2007 at 7:28pm
You have to laugh though when sales people make press releases like that. it keeps life funny, otherwise there wouldn’t be any drama.
Tim Bass says:
Tuesday, November 20, 2007 at 1:19am
Hi Peter!
Google is the current era “big brother” and Orwell would be amazed at a world where everyone is watching everyone else 24 hours a day!
One of the effects is that marketing folks need to modify their techniques and turn down the hype to be credible in this day and age.
Hope all is well with you!
Yours faithfully, Tim
Opher Etzion says:
Wednesday, November 21, 2007 at 7:35am
I totally agree… I have seen cases where marketing over-statement have backfired.
Saul Caganoff says:
Tuesday, December 11, 2007 at 6:28pm
I believe the standard marketing boilerplate terminology is “…a leading provider…”.
By substituting “the” for “a” they overstep the mark from bland meaninglessness to misplaced hubris…a common marketeers’ mistake.
Tim Bass says:
Tuesday, December 11, 2007 at 6:33pm
Hi Saul!
Great to hear from you! I hope all is well.
Yours faithfully, Tim