Why Gimmick Marketing?

I remember when I was first introduced to Linux, circa 1993.    There was no Linux marketing.   Linux was simply a great operating system and I could use it as a mail server, a file server, a name server, a web server, a database platform, a development platform, a sniffer, a firewall, and more.   I introduced [...]

Discussion on the Aleri - Coral8 Merger

Penny Crossman of Wall Street and Technology wrote “Critics Give Aleri-Coral8 Merger High Marks, but CEP Bloodbath Continues” which included a nice interview with Aleri CEO Don DeLoach and Coral8 vice-president of product marketing John Morrel.
Aleri and Coral8 merged, in my opinion, because both companies are struggling in the current market and combining their respective [...]

(Yawn) Aleri Buys Coral8 - (Wow) Citigroup Stock Falls Below A Buck!

I think Mark over at Citi has been drinking too much of Aleri’s wine over at Columbus Circle.   For some reason (must be the wine and marketing hype), Marc thinks that Aleri absorbing Coral8 is “earth-shattering news” ?  Obviously, Aleri and Coral8 would like for us to think it was, in Marc’s words “earth-shattering [...]

CEP Marketing: You Cannot Fool All of the People All of the Time

I was pleasantly surprised when I read Seth Grime’s Complex Event Processing as a Marketing Device. Normally when I read CEP-related posts by Seth I tend to grimace more than just a bit, as Seth tends to write about event stream processing people (the “SQL-ish continuous query folks”) and products versus the large vision of [...]

Comprehensive Misinformation on Evaluating ESP Engines

Folks are worried about the future of CEP.
Vendors have spun so much misinformation around the term “CEP” that this three letter acronym (TLA) has begun to have little meaning other than to reflect a confusing web of solutions overhyped around a few relatively simple stream processing engines, used primarily in financial services.  Frankly speaking,  in [...]

Mid Year 2008 CEP Public Reference Client Survey

Our Call for Public CEP Reference Clients for 2008 and on-line research has revealed some expected less-than-encouraging CEP news for 2008.   In a year of downwardly falling capital markets, a continued recession in real-estate markets, unending war and global uncertainty, we find there are myriad CEP partnership and OEM annoucements, quite a few mysterious “secret tribe of elders” awards and a lot of marketing releases [...]

The Secret Life of CEP

Catching up on the blogs, I couldn’t help but comment on, Is CEP Mature? Or a Curious Case of Information Asymmetry by Mark Tsimelzon, President & CTO, Coral8.  Mark says,
“I know for a fact that every major CEP vendor has several dozen paying customers.”
Somehow Mark, I don’t find a dozen paying customers by the top [...]

Muddy Waters

In Waters Rankings 2008, Waters stirs the mud and confusion in the CEP/EP community by having their constituents vote on both an ESP solution and an CEP solution set, but giving both awards to vendors with stream processing (ESP) engines.   
The two CEP/ESP related Waters’ categories were, Best Streaming Data Management Solution and Best Complex Event Processing [...]

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